From Idea to Launch: Getting Your First Customers

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After deciding to build an unlimited backup service and developing our own storage platform, the next step was to get customers and feedback. Not all customers are created equal. Let’s talk about the types, and when and how to attract them. How to Get Your First Customers First Step – Don’t Launch Publicly Launch when […]

Sync vs. Backup vs. Storage

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Google Drive recently announced their new Backup and Sync feature for Google Drive, which allows users to select folders on their computer that they want to back up to their Google Drive account (note: these files count against your Google Drive storage limit). Whenever new backup services are announced, we get a lot of questions […]

Balancing Convenience and Privacy

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In early January of this year, in a conference room with a few other colleagues, we were at a point where we needed to decide how to balance convenience and privacy for our customers. The context being our team earnestly finalizing and prioritizing the launch features of our revamped Business Backup product. In the process, […]

Preserving the Music of Austin City Limits

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KLRU-TV, Austin PBS created Austin City Limits 42 years ago and has produced it ever since. Austin City Limits is the longest-running music series in television history. Over the years, KLRU accumulated over 550 episodes and thousands of hours of unaired footage stored on videotape. When KLRU decided to preserve their collection they turned to […]

Data Backup: Minimizing The Impact of Ransomware

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The old adage “Backing up your data is important to plan for, as hard drives inevitably fail.” is as true as ever, but equally true now is the need to backup your data to thwart the increasing frequency of ransomware attacks. What is Ransomware? Ransomware is malicious software that blocks access to your data, by […]

Backup Awareness Survey, Our 10th Year

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This is the 10th year Backblaze has designated June as Backup Awareness Month. It is also the 10th year of our annual Backup Awareness Survey. Each year, the survey has asked the question; “How often do you backup all of the data on your computer?” As they have done since the beginning, the good folks […]

Managing a Remote Workforce

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While Backblaze has customers all around the globe, the company itself is a pretty small enterprise with just over 50 employees. Many of those employees are actually remote. 75% of Backblaze employees work from the main Backblaze office (San Mateo), 15% are datacenter employees, and 10% working remotely full-time. Many companies that were the pioneers […]

Building a Competitive Moat: Turning Challenges Into Advantages

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In my previous post on how Backblaze got started, I mentioned that “just because we knew the right solution, didn’t mean that it was possible.” I’ll dig into that here. The right solution was to offer unlimited backup for $5 per month. The price of storage at the time, however, would have likely forced us […]

Hiring a Content Director

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Backblaze is looking to hire a full time Content Director. This role is an essential piece of our team, reporting directly to our VP of Marketing. As the hiring manager, I’d like to tell you a little bit more about the role, how I’m thinking about the collaboration, and why I believe this to be […]